Social Media
Reaching people where they are & building community.
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SchoolMint
At SchoolMint, I designed organic social media posts to drive traffic to blogs, events, podcasts, and our website and products. SchoolMint provides SaaS to K-12 schools and districts to attract families, enroll students, and retain teachers and students. Their products show measured results in student and teacher outcomes due to work in areas of positive behavior support, attendance tracking, teacher mental health, and more.
I was the designer on our small creative team led by Creative Director Matt Wiltz.
Grid including posts I designed.
SchoolMint animated social media post
Down the Bayou Mutual Aid
As a three-person mutual aid organizing core team, Caroline, Fallon, and I raised and distributed $58,000 in the immediate wake of Hurricane Ida, to residents of South Lafourche, “the Bayou”.
We raised awareness and funds via our social media presence, outreach, and word of mouth. In our strategy, which was all on-the-fly, we reached out to accounts, organizations, and people who had presence and could help us get word out. We also shared informational posts from other official and personal accounts to help disseminate information following the hurricane.
Some of the posts I designed above.
This is a tiny peek at what the beautiful, messy work of mutual aid can look like.
A passion project by my wife and myself, started when we were in design school. We saw an opportunity to start a gallery space in a new low-income apartment complex downtown that we were lucky enough to rent in. We spent our time outside of school and work curating an inclusive, engaging concept that showed artists and put on events that couldn’t yet be found elsewhere in Lafayette.
We did outreach and scheduling with artists ourselves, and we put on shows and events on our own dime. We didn’t spend on ads, but our organic reach topped 1200 followers in the first year thanks to our behind-the-scenes, engaging content with the local arts scene. Our strategy was simple: be real, show the messy process, and bring people in genuinely.
Gallery 333
At any time, our social grid at Gallery 333 would include artist spotlights, close-ups of pieces in the next show, flyers for upcoming events, and pictures from ourselves and the community attending and participating.
We shared pictures of art donated for fundraisers alongside live music I booked with local and traveling bands. I often pieced together stories posts showing how I would hang pieces, sneak peaks at the artists’ work, or any other interesting aspects leading up to a show. The space was lively, especially for young artists, and there was always something fun and interesting going on. We just brought that energy to the community to let them in on it.
